Broadly speaking, CRM is not a tool but a business strategy adopted by companies to have an interaction with clients either directly or indirectly. It not only involves building up better relationships with the present clients but also inviting other people to become clients. Thus, it is a very a broad strategy that involves many things---lead management, sales force automation, contact management, email and SMS campaigns, marketing automation, reporting and analytics, ticket management and workflow automation.

There are many ways to generate sales leads. Getting huge traffic towards business or getting high income is just a cakewalk. As a sensible businessman, you need to spend a certain amount of money to ensure that your clients will become familiar with your products and services. The good thing is that there are good methods that you can use to persuade clients. Feel confident in trying out those tactics and strategies which are sure to increase your business sales. Choosing CRM software is one of your best methods with which you can improve your business sales. There are many advantages to using this software---staying organized, identifying leads, better profitability, good quality customer service, scalability, integration, automation and reporting and decision making.